As we step into a new year, the air buzzes with ambition. Phrases like “starting the year strong” echo in conversations, meetings, and social media. January often likened to a blank page, holds immense possibility but also the weight of countless expectations. Resolutions, new habits, and big changes vie for our attention, urging us to fill the year ahead with constant productivity. But what if we chose a different path? What if, instead of rushing to accomplish everything at once, we allowed ourselves to pause and ask: What do I need?
This subtle shift in focus isn’t about giving up goals; it’s about balancing ambition with self-care, and achievement with rest.
At Cherish Tours, we’ve found that prioritizing self-care—whether through travel, hobbies, mindfulness, or connecting with loved ones—offers a powerful way to center yourself, connect with your inner voice, and make space for what truly matters.
Reframing Self-Care: Permission to Pause
In a world that often equates busyness with success, the idea of stepping back can feel counterintuitive. Yet, pausing isn’t a retreat from life; it’s a step toward a more present and intentional way of living.
I was speaking with a friend recently about how, especially in the United States, so many people define themselves based on what they do for a living. One of the first questions we ask in social situations is "What do you do for work?".
Reframing our life to balance things that bring us joy, replenish energy, and ignite curiosity in our personal and professional lives will lead to a more fulfilling, well-rounded existence. Taking time to assess your needs is the cornerstone of self-care. It allows you to ask, “What brings me joy? What replenishes my energy? What ignites my curiosity?”
Engaging in activities like journaling, meditating, or spending quality time with friends can help you tune into these reflective questions. For some, travel particularly purposeful travel, provides the perfect opportunity to reflect on these questions. It’s not just about discovering new destinations but also about rediscovering yourself. A trip can be a chance to reconnect with passions, step away from routine pressures, and nurture your sense of wonder. When you prioritize travel as self-care, you’re not just visiting a place, you’re honoring your need for growth and connection.

Making a New Year the Year of “You”
One meaningful way to approach the year ahead is by choosing a word or slogan for the year. This practice involves selecting a single word or phrase that reflects your intentions, priorities, or aspirations for the year. It acts as a guiding principle, offering clarity and focus when life feels overwhelming or uncertain.
This year, I’ve chosen the slogan “Know Your Value” to guide my personal development. It’s a reminder to honor my worth and invest in experiences that bring personal fulfillment. I invite you to embrace this mindset as well. How can you make yourself a priority this year?
Here are a few ways to start:
Say “Yes” to What You Love: Whether it’s finally booking that dream trip, carving out time for a hobby, or simply indulging in quiet moments with your favorite book, prioritize activities that bring you joy.
Practice Mindful Self-Care: Incorporate daily practices that align with your values, like journaling, meditation, or spending time in nature. Small, consistent acts of self-care can have a profound impact on your well-being.
Balance Goals With Rest: Pursuing your ambitions doesn’t mean sacrificing self-care. Schedule downtime to relax and reflect, ensuring you stay grounded and energized.
Practice Mindful Travel: Choose trips that align with your values, like sustainable tourism or experiences that support local communities. At Cherish Tours, we curate journeys designed to empower women in business and create meaningful connections. Check out our upcoming trips, if you would like to join us this year.
Remember, you may sometimes feel that focusing on yourself is selfish. That dedicating all your energy to supporting others, excelling at work, or caring for loved ones is the best way to live. But let me assure you: showing up as your best self, replenished and whole, is one of the greatest gifts you can offer to those around you.
Taking a break or a reset and getting away can be one of many ways to help you recenter on your own self-care.
Self-Care Through Purposeful Travel
Travel isn’t just about the destinations—it’s about the transformation that happens along the way. For women, especially those navigating life transitions, travel can be a profound act of self-care. It provides a break from the roles we play in daily life and offers space to reconnect with our inner selves.
Sharing some ways travel can truly be an empowered act of self-care:
Unplug From Daily Life: Stepping away from your usual environment helps you disconnect from stressors and immerse yourself in the present moment, offering clarity and peace of mind.
Explore New Perspectives: Experiencing different cultures and environments encourages personal growth and expands your worldview, helping you rediscover what inspires and motivates you.
Reconnect With Nature: Whether it’s a serene beach, a lush forest, or towering mountains, spending time in nature during your travels can rejuvenate your spirit and enhance your sense of well-being.
Indulge in Restorative Activities: Choose accommodations and itineraries that prioritize relaxation, such as yoga retreats, spa visits, or leisurely-paced explorations.
Celebrate Your Independence: Traveling solo or with a group can reinforce your confidence, independence, and ability to navigate new experiences with resilience.
Imagine waking up in a place where you’re free to explore, dream, and simply be. Perhaps it’s a sunlit morning at a gorgeous Utah Glamping Site overlooking the red rocks as your backdrop. Or a vibrant afternoon spent making fresh chocolate alongside local farmers at a single-origin farm in Costa Rica. These moments, rich with discovery and connection, remind us of our resilience, creativity, and capacity for joy.

Why Travel Is More Than a Getaway
At Cherish Tours, we believe that travel isn’t merely an escape from daily life; it’s an invitation to let your authentic self shine. It serves as a rejuvenating practice that allows you to step away from daily pressures, reconnect with yourself, and embrace the transformative power of new experiences.
Each vacation you choose to take is an opportunity to:
Reconnect With Your Values: Away from the noise of daily routines, travel gives you space to reflect on what truly matters. Whether it’s hiking through serene landscapes, exploring vibrant markets, or learning from local artisans, every experience helps you tune into your core values.
Foster Personal Growth: Travel challenges us to step outside our comfort zones. It’s in these moments of exploration and adaptation that we grow, gaining confidence and a deeper understanding of ourselves.
Nurture Relationships: Purposeful travel often involves meeting new people or deepening existing connections. Shared experiences have a way of strengthening bonds, creating lasting memories, and broadening our perspectives.
Embrace Self-Discovery: Travel provides a unique environment for self-reflection, offering the time and space to connect with your thoughts, explore your emotions, and prioritize self-care in a meaningful way. Each journey becomes a path to rediscovering who you are and what truly brings joy to your life.
Give Back to Local Communities: One way that I personally find purpose in my travels is by selectively choosing how to spend my money and who to spend it with. When you support local communities through intentional spending you not only participate in sustainability but you gain so many interpersonal experiences in your destination.
Creating Space for What Matters
As we navigate the year ahead, let’s commit to creating space for what truly matters. By focusing on self-care in all its forms, we can cultivate a life that feels both enriching and balanced. Whether you’re embarking on a Cherish Tours journey or simply dedicating time to nurturing your passions, remember: You deserve to prioritize yourself.
So here’s to a new year not defined by relentless striving but by meaningful growth, joy, and self-discovery. Here’s to making this New Year the year of you.
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