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Why Supporting Women-Owned Businesses is Important Year Round

I've had the privilege of supporting women around the world through making intentional decisions through Cherish's hosted tours. Through Cherish, I hope to create positive ripple effects where women are supporting other women throughout their lives.

Supporting women owned in Costa Rica

The holiday season is a time of giving, and what better way to make a positive impact than by supporting women-owned businesses? As we celebrate the joy of the season, it's essential to remember the importance of empowering women entrepreneurs throughout the year. In this blog post, we'll explore why supporting women-owned businesses is not only a meaningful choice during the holidays but a crucial step towards achieving gender equality and economic empowerment. We'll also discuss how to support women-owned businesses while traveling. Let's dive into the numerous reasons to make this a year-round commitment.

Empowerment and Equality

Supporting women-owned businesses is an effective way to promote gender equality. Women entrepreneurs often face unique challenges in the business world, such as limited access to capital and resources. By choosing to buy from women-owned businesses, you actively contribute to closing the gender gap and empowering women to thrive in the entrepreneurial landscape.

Diverse Perspectives and Products

Women-owned businesses bring a fresh and diverse perspective to the market. They often offer innovative and unique products and services that cater to a wide range of preferences and needs. By supporting these businesses, you not only encourage creativity but also help foster a more inclusive marketplace.

Local Communities

Women-owned businesses are an integral part of local communities. When you support these businesses, you help strengthen the local economy, create job opportunities, and promote a vibrant and diverse business ecosystem in your area. During the holiday season, shopping locally can make a significant impact on your community's well-being.

Ethical Consumption

Many women-owned businesses are committed to ethical and sustainable practices. By choosing to support them, you align your values with your purchasing decisions. These businesses often focus on environmentally friendly products and fair labor practices, making it easier for you to shop with a clear conscience.

Role Models and Inspiration

Women entrepreneurs can serve as powerful role models for the next generation of female leaders. By supporting their businesses, you help demonstrate the possibilities and success stories that inspire other women to pursue their entrepreneurial dreams.

Economic Growth

The success of women-owned businesses contributes to overall economic growth. A thriving business owned by a woman can generate income, create jobs, and stimulate economic development in the local and global economies. By supporting these businesses, you are indirectly contributing to economic prosperity.

Unique Holiday Gifts

When you choose to shop from women-owned businesses during the holiday season, you can find unique, handcrafted, and thoughtfully designed gifts that are often not available from larger, mainstream retailers. This can make your gift-giving experience more personal and memorable.

Supporting local women in Costa Rica

Supporting Women-Owned Businesses While Traveling

Traveling offers a unique opportunity to support women-owned businesses, both at your destination and during the journey itself:

1. Research Women-Owned Businesses in Your Destination:

Before traveling, research women-owned businesses in the area you plan to visit. Look for women-owned restaurants, boutiques, and tour operators. You can often find such information online or through local business directories.

2. Stay in Women-Owned Accommodations:

Many women-owned guesthouses, hotels, and bed and breakfasts offer comfortable and unique lodging experiences. By choosing such accommodations, you not only enjoy a memorable stay but also support women entrepreneurs in the hospitality industry.

3. Dine at Women-Owned Restaurants:

While exploring a new destination, make an effort to dine at women-owned restaurants and cafes. Enjoy the local cuisine while contributing to the success of women in the culinary world.

4. Shop for Souvenirs:

When purchasing souvenirs or gifts during your trip, seek out women-owned stores and markets. You can find locally crafted and authentic products that reflect the culture of the region.

5. Take Women-Led Tours:

Cherish is woman-owned, hires women, and supports women in business in the destinations we travel to. When you're planning your next travel experience, consider taking one of our upcoming tours to take your tourism dollars further. Not only will you be supporting a woman-owned tour company but you will be immersed in a beautiful experience in community with women, seeing firsthand the direct impact of how making mindful decisions when you travel truly makes a difference.

Want to learn more about Cherish's Travel Experiences and how you can support women by simply taking a vacation?

Fill out the form below so that a member of our team can reach out to chat with you about upcoming opportunities to travel in a more meaningful and intentional way.


Supporting women-owned businesses is a powerful and meaningful choice during the holidays and all year round. By making a conscious effort to purchase from these businesses, you contribute to gender equality, empower women, and promote economic growth and innovation. Your support not only makes a difference in the lives of individual entrepreneurs but also strengthens communities and drives positive change in the business landscape.

This holiday season, and every day, let your heart guide your choices. Choose women-owned businesses as your preferred shopping destination and become an integral part of this vital movement. Whether you're cozied up at home or exploring new horizons while traveling, seize the opportunity to make an emotional and profound impact. By doing so, you don't just support businesses; you empower dreams, embolden aspirations, and kindle the flames of a more inclusive and equitable world for everyone. Your actions can bring about the change we all wish to see.

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